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Direct mail sales up 4.7% this year according to DMIS

12 Dec 2003 | by Staff,

LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.

Linda Barker in WWAV Garnier Belle Colour mailing

08 Dec 2003 | by Staff,

LONDON - WWAV Rapp Collins has cast the interior designer Linda Barker in a direct mailing to promote Garnier's Belle Colour permanent hair colourant range.

Fabric retailer Elanbach hires LIDA for digital rebrand

04 Dec 2003 | by Ben Bold,

LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency LIDA to handle the marketing for his family-run fabric and fashion venture.

Property website 4SaleByOwner.co.uk gets makeover

25 Nov 2003 | by Staff,

LONDON - Tinderhouse, the digital design and marketing consultancy, has relaunched the UK property websites, 4salebyowner.co.uk, following a marketing review of the site.

Craik Jones secures place on SCA Hygiene roster

03 Nov 2003 | by Staff,

LONDON - SCA Hygiene Products has added Craik Jones Mitchell Watson Voelkel to its roster following a four-way pitch.

Wilkinson Sword launch work goes to Perspectives

30 Oct 2003 | by Ben Bold,

LONDON - Wilkinson Sword has picked Perspectives Red Cell to handle the below-the-line work for what it describes as the most important launch in its history.

P&G centralises European database to build CRM

30 Oct 2003 | by Claire Billings,

LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16 markets in Europe as part of a strategy to improve its relationships with customers.

DIRECT BRIEF: Ecover mails money-off coupons

23 Oct 2003

Ecover, the UK manufacturer of environmentally sound cleaning products, is mailing consumers with a pack that contains a personalised postcard made from recycled paper and money-off coupons. The campaign, through Nova Direct Mail, is targeting Ecover's database of 135,000 consumers.

P&G complaint about Persil Aloe Vera mailing upheld

22 Oct 2003 | by Staff,

LONDON - A complaint about a direct mailing by Lever Faberge for its Persil non-bio laundry detergent has been upheld by the Advertising Standards Authority.

DIRECT BRIEF: Butcher's Pet Care adds digital marketing

16 Oct 2003

Butcher's Pet Care is adding digital marketing to its communications mix with a campaign to promote its products through electronic vouchers. The activity, which includes 12,000 discount coupons, is designed to reward regular customers and entice new ones. It is being co-ordinated by online portal wishvalue.

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