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Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio.
US cosmetics giant Revlon is launching a massive advertising campaign as part of a 20m launch of Revlon Skinlights, and has handed advertising agency Kirshenbaum Bond & Partners New York the creative brief.
Lever Brothers has added direct marketing agency Archibald Ingall Stretton to its below-the-line roster, with a brief to build closer relationships between consumers and its flagship fabric softener brand Comfort. Lever made the appointment following the agency's completion of two pieces of work for...
L Oreal Paris is looking for a direct marketing agency to promote its haircare products as it seeks to build closer relationships with its customers.
Nivea For Men is launching a nationwide door-to-door campaign designed to drive sales of its Face Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company,...
Vantage, the AAH Pharmaceuticals brand is launching a pounds 250,000 consumer and trade winter direct marketing push designed to drive traffic to pharmacies. Five million consumers will be targeted by door drops offering a free winter welcome pack, and in-store material will be distributed to participating...
Lionel Stanbrook, the deputy director-general of the Advertising Association, is leaving after nine years to join the public and regulatory affairs company DLA Upstream.
Boots is using its loyalty card database for a direct marketing push to promote its pilot Health & Beauty Experience stores.
Lever Brothers is backing its new Jif Mousse product with a major below-the-line campaign. The work will continue Unilever s bid to overturn traditional perceptions of its household products through more light-hearted marketing communications.
If you have yet to launch a viral marketing campaign, you might already be too late. In the high-speed world of internet marketing, where yesterday s hot tools are tomorrow s big yawn, e-mail chain letters have almost reached critical mass.
