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Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

02 Oct 2012 | by Noelle McElhatton

There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.

Leo Burnett ties with P&G for 'Capital Clean Up' exhibition

29 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.

Nivea invests in digital to stay 'relevant today'

27 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Nivea is investing in major digital activity, which will have a fashion focus to lure in a younger audience.

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

ASA raps Scotland's panda 'gift' claim

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running an ad that celebrates the arrival of two giant pandas at Edinburgh zoo, because it implied the animals were a free gift.

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