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Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
British Gas has signed a commercial deal with loyalty programme Nectar, which will potentially benefit the utility company's customers with money-off offers at Sainsbury's and Homebase.
Clash-Media, the lead-generation company, closed its UK trading operation today (23 June), with nine redundancies.
We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors
Richard Lloyd has joined Information Arts as head of data after his general manager role at InfoUK was removed following its acquisition by CCMP Capital.
With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
