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Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Being green has long since left the confines of hippie culture, and there is now enormous pressure on us as individuals to behave in an environmentally and socially responsible way, writes Amanda Phillips, chief executive of Proximity London.
Is the account handler role set to go the way of the dodo, the typewriter and Top of the Pops? asks Mark Runacus, chief strategy officer at HS&P.
It stands to reason that the long-term risks of slashing marketing budgets in a downturn outweigh the short-term gains, as highlighted in 'Advertising in a downturn', a timely report published by the Institute of Practitioners in Advertising, writes Paul Kennedy.
Choosing the most effective methods for communicating with an audience is a challenge for most organisations, especially those that have a specific group of people in mind that they want to target, writes James McGruer, head of government marketing at Royal Mail.
Marketers are renowned for their fondness of buzzwords, trends and acronyms - all of which, when introduced, tend to be touted as the panacea to solve all marketing ills, writes Emily Travis, head of publishing at Royal Mail.
Christmas is just around the corner and many ISPs are ramping up their anti-spam programmes to make sure that consumers inboxes are filled with only the messages they want to receive this festive season, writes Simone Barratt, managing director of eDialog.
There is a bewildering choice of funding options available to help marketing businesses grow and business owners earn a return on their equity, writes Andy Collins, senior partner business finance consultancy Results International UK.
While the advertising industry feels the current downturn is something it can pull through without too much damage, in the second part of Brand Republic's advertising health check, industry analysts are not so optimismtic.
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