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Think BR: Understanding big data

23 May 2012 | by Matt Barnett

Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.

Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement.

RSPCA calls review of £5m DM account

03 May 2012 | by Sara Kimberley

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

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