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AIS scoops Vodafone loyalty marketing brief

27 Sep 2012 | by Sara Kimberley

Archibald Ingall Stretton has landed Vodafone's loyalty marketing business as the brand looks to launch a burst of activity ahead of Christmas.

Morrisons' flagship Kiddicare store opens in Nottingham

26 Sep 2012 | by Matthew Chapman

Morrisons has launched its flagship Kiddicare store in Nottingham today (26 September) to take on Mothercare, its mother-and-baby retail rival.

FIPP research reveals readers find digital ads 'annoying' and 'relevant'

25 Sep 2012 | by Nick Batten

Seven in 10 people find ads in digital magazines "pretty annoying", but nearly half also find them relevant, according to an array of research carried out by the MPA (Magazine Publisher's Association) and published in FIPP's World Digital Media Factbook this month.

AG Barr profits drop 8% but group insists market share is growing

24 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Irn Bru-maker AG Barr, which is in merger talks with its bigger rival Britvic, has reported an 8% drop in pre-tax profits to £14.9m, but insists the its three core brands, Irn Bru, Tizer and Rubicon, have maintained "strong" market positions.

CREATIVE STRATEGY: Eurostar's new campaign teases and entices

20 Sep 2012 | by Simon S Kershaw

We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.

Rik Haslam: Why decline in DM creative standards could be irreversible

20 Sep 2012 | by Rik Haslam

Is direct marketing in the UK suffering an irreversible decline in the quality of its creative work?

Game prepares relaunch ad campaign

18 Sep 2012 | by Sarah Shearman

Game Group has unveiled a fresh marketing strategy based on value and 'honesty', following the merger of its Game and Gamestation high-street brands.

National Trust launches 'period drama' direct campaign

14 Sep 2012 | by Daniel Farey-Jones

The National Trust is sending out what appears to be a DVD of a period drama in the first direct mail campaign by Lida since winning the account in June.

Rapier's post mortem begins as Hornby rides in

06 Sep 2012 | by Jeremy Lee

What really went wrong at the one-time Agency of the Decade, and can CHI help resuscitate the agency, Jeremy Lee asks.

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