25 Jul 2012
| by Pamela Bath
What are the best ways to breathe life into your customer relationship management strategy, asks Pamela Bath, founder and CEO, Blueberry Wave.
A guerrilla campaign led by 26 international artists, including Banksy collaborator Paul Insect, have covered existing outdoor campaigns with their own work to "challenge the destructive impacts of the advertising industry".
16 Jul 2012
| by Kim Benjamin
The September issue of Revolution lifts the lid on hyper-personalisation and the benefits and challenges for brands - how will digital marketers make the most of the wealth of personal data available today and stay on the right side of the law? Plus, find out what the trends and developments are in...
Crisis-hit Barclays has returned to advertising with a campaign apologising for the inter-bank interest-rate-fixing scandal, which caused the departure of chief executive Bob Diamond.
Paddy Power has targeted boxing for its latest promotional stunt, which involved controversial boxer Dereck Chisora donning a pair of the brand's green and white Y-fronts.
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
The DM Foundation, a fund aimed at developing the direct marketing industry, has named the first four beneficiaries of its charitable fund.
06 Jul 2012
| by Jane Hodson
When it comes to data the secret to success is to keep it simple, writes Jane Hodson, CEO, Milk.
05 Jul 2012
| by Sara Kimberley
TBWA Worldwide's shopper marketing agency, The Integer Group, is launching in the UK.
Ryanair and easyJet are among the airlines that have agreed to display debit card surcharges in their headline ticket prices following an enforcement action from the Office of Fair Trading (OFT).