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Leo Burnett ties with P&G for 'Capital Clean Up' exhibition

Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.

Founder Mark Cridge to exit Glue and Aegis Isobar network

Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical.

Lipton Ice Tea in 'Teavolution' campaign

Lipton Ice Tea is undertaking a summer marketing offensive called 'Teavolution' that will target its core 18-to 24-year-old audience and feature the strapline, 'Surprisingly refreshing and tasty'.

Air New Zealand safety video features Snoop Dogg and Obama

Air New Zealand has launched a humorous in-flight safety video featuring animations of American and international celebrities, including Barack Obama and Snoop Dogg.

Nivea invests in digital to stay 'relevant today'

Nivea is investing in major digital activity, which will have a fashion focus to lure in a younger audience.

Field Marketing: Innovation ensures success

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

We'll Call You: Microsoft

The launch of the manufacturer's Surface tablet left Mole unable to decide whether we should splash out on an Apple iPad or wait for Microsoft's latest offering.

Thomson's adults-only hotel promise ruled misleading

Thomson Holidays, the TUI-owned tour operator, has been rapped by the ad watchdog after a customer complained that children were staying at a hotel sold as part of the brand's adults-only packages.

Lida's Mel Cruickshank appointed to top Wunderman UK role

Mel Cruickshank, the chief executive of Lida, has been poached by Wunderman to lead its UK operation.

Make or break time for the market research industry

With so many fresh sources of data on offer, the market research industry faces major threats and must adapt or die, writes Alan Mitchell.


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