While all is chaos and misery for the Greeks, for the geeks all is lovely in the garden (excepting George Lucas's 'Star Wars' cash-ins).
Coca-Cola's "enhanced water" brand Glacéau vitaminwater is using its Twitter account to give away Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games.
What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.
23 May 2012
| by Matt Barnett
Understanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.