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Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.

National Trust calls review of DM account

26 Apr 2012 | by Sara Kimberley

The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.

Direct marketing budgets revised down

19 Apr 2012 | by Daniel Farey-Jones

Direct marketing budgets were revised down in the first quarter of 2012 for the first time since the corresponding quarter of 2011, according to the latest IPA Bellwether report.

Direct Line Group seeks shop for DM task

19 Apr 2012 | by Sara Kimberley

Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.

Direct mail spend predicted to fall 1% this year

12 Apr 2012 | by Daniel Farey-Jones

Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

Home deliveries are now so ingrained in the retail landscape that for people of my grown-up children's generation, it must be hard to imagine what life was like before.

Direct marketing charity fund invites grant applications

12 Apr 2012 | by Daniel Farey-Jones

Funding for research and skills development related to direct marketing is being offered by a new industry charity that has been initially funded by the Direct Marketing Association (DMA).

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