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Ofcom fines Npower for abandoned telemarketing calls

06 Dec 2012 | by Matthew Chapman

Npower has been fined by Ofcom for abandoning telemarketing calls to the public and playing messages containing marketing content during abandoned calls.

DMA issues call centre guidelines to protect dementia sufferers

28 Nov 2012 | by Matthew Chapman

The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

Retailers face probe by OFT into use of online shopping data

16 Nov 2012 | by Matthew Chapman

Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

12 Nov 2012 | by Greg Nugent

From shaking hands with Oscar Pistorius this summer, as the London 2012 marketing director, to volunteering for the Obama grass-roots campaign, Greg Nugent writes about his first-hand experiences and lessons learned during the US Presidential election

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.

Obama vs Romney: The email face-off

01 Nov 2012 | by Staff

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.

OgilvyOne captures £50m Department of Health brief

01 Nov 2012 | by Sara Kimberley

The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

02 Oct 2012 | by Noelle McElhatton

There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.

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