Power 100 Next Generation: The full list 1-30
13 Nov 2012 | by Rachel Barnes
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
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Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF
13 Nov 2012 | by Suzy Bashford
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
Luxury watch brand TAG Heuer is ramping up its CRM activity in an attempt to achieve a sales uplift with more targeted communications.
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing account.
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