to remove filtersOgilvyOne captures £50m Department of Health brief
01 Nov 2012 | by Sara Kimberley
The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.
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EU data proposals should 'go back to the drawing board' say MPs
01 Nov 2012 | by Sarah Shearman
A group of MPs is urging the EU to go "back to the drawing board" over its proposed reform of data protection laws.
Is quality of direct marketing falling?
01 Nov 2012
What lies behind the recurring criticism of direct work at awards ceremonies, John Tylee asks.
Data transparency builds trust
31 Oct 2012 | by Scott Meyer
Three in every five UK consumers say it is important that companies they deal with online disclose how they are collecting and using their data, writes Scott Meyer, chief executive officer, Evidon.
Barclaycard prepares Bespoke Offers digital deals service
30 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
Barclaycard is to launch a digital reward and offers scheme called Barclaycard Bespoke Offers, six months after ending its Freedom loyalty programme.
Think BR: DMA 2012 - learning what to do with the biggest data
26 Oct 2012 | by Louisa Osmond
Organisations must build a bond of trust with consumers around the use of their data, writes Louisa Osmond, director, Eulogy!
Email marketing approval ratings hit all time high, claims research
25 Oct 2012 | by Matthew Chapman
Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA).
Think BR: From gut instinct and guesswork towards rational marketing
24 Oct 2012 | by Glenn Granger
A move towards objective data-informed marketing will be worth millions, writes Glenn Granger, chief executive officer, marketingQED.
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.
Barclays appoints Rapp for £11m DM
18 Oct 2012 | by Sara Kimberley
Barclays has consolidated its £11 million UK consumer DM account into Rapp.
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