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#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

LIDA was a serious competitor for this year's top award, with the judges ruling that it 'came very close' to winning, narrowly missing out on retaining its title from last year.

Coke refreshes Glacéau design after cutting sugar

07 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Coca-Cola has unveiled refreshed packaging for its Glacéau Vitamin Water brand to boost awareness of the drink's new stevia-based sweetener.

Ofcom fines Npower for abandoned telemarketing calls

06 Dec 2012 | by Matthew Chapman

Npower has been fined by Ofcom for abandoning telemarketing calls to the public and playing messages containing marketing content during abandoned calls.

Lida appoints Golley Slater's Hancock as strategy chief

06 Dec 2012 | by Sara Kimberley

Lida, the M&C Saatchi Group agency, has boosted its management team with the appointment of Mark Hancock as the head of strategy.

Batten moves to Wunderman UK

06 Dec 2012 | by Sara Kimberley

Wunderman has boosted its UK agency with the appointment of Matt Batten to the new position of chief creative officer.

OgilvyOne sweeps board at DMA Awards

05 Dec 2012 | by Daniel Farey-Jones

OgilvyOne won the Grand Prix at last night's DMA Awards after its campaign for an industrial weighing scales manufacturer won gold in nine categories.

DMA issues call centre guidelines to protect dementia sufferers

28 Nov 2012 | by Matthew Chapman

The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.

John Lewis Partnership creates customer insight director role

26 Nov 2012 | by Matthew Chapman

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.

Sainsbury's 'not afraid' to use data in marketing

22 Nov 2012 | by Matthew Chapman

Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data for marketing as it identifies changing shopping habits.

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

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