Click 
to remove filters
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.
Real-world and real-time viral advertising campaigns will be two burgeoning platforms utilised by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large.
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
ITV is weighing up plans to bring back mobile voting for its most popular programmes three years after abandoning the premium-rate SMS strategy following a series of phone-in scandals.
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.
Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.
Barclays has renewed its relationship with Communisis for marketing services, print and print management after a competitive pitch.
WPP has acquired US data marketing business I-Behaviour Inc through KBM Group, part of its Wunderman network, as it looks to increase its investment in digital knowledge-based marketing solutions.
Five finalists, including Gemma Newton from Proximity London, have been selected to join the shortlist for the Direct Marketing Association's Young Spark new talent award.
The postal regulator has given an initial green light to Royal Mail's request to raise business mail prices for one year and is proposing to give the company more freedom to compete in the bulk mail market.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us