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Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.

Eurostar targets business travellers with ad push

01 Sep 2010 | by Alex Brownsell

Cross-Channel rail brand Eurostar is rolling out an ad campaign in an effort to revive the business traveller market.

Mother wins £5m Butlins ad account

04 Aug 2010 | by Anne Cassidy

Butlins has appointed Mother to handle its £5m advertising business.

Multi-channel engagement; where is the money?

29 Jul 2010 | by Speakerschanneltv

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...

Clash-Media shuts UK trading operation

23 Jul 2010 | by John Reynolds

Clash-Media, the lead-generation company, closed its UK trading operation today (23 June), with nine redundancies.

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

Road to Recovery Client Q&As: Emma Harris, sales & marketing director, Eurostar

12 Jul 2010 | by Noelle McElhatton

LONDON - Eurostar is having a good recession, if you discount weather disruption and the odd tunnel fire. As the travel brand looks to stretch its reach across Europe, Emma Harris has refined its marketing strategy and relishes a return to TV advertising.

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout

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