Heinz prepares New Year babyfood push
13 Dec 2010 | by John Reynolds
Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign.
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Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Bottlegreen appoints digital agency
03 Dec 2010 | by Sarah Shearman
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
Kronenbourg, an idea, white space, and Lemmy. What more could you ask for?
Creating a loyal following
03 Nov 2010 | by Trevor Clawson
Retailers are scaling up their reward schemes in a push to win market share, writes Trevor Clawson.
Weight Watchers to highlight system overhaul
01 Nov 2010 | by Daniel Farey-Jones
Weight Watchers is readying a £28m post-Christmas marketing campaign to tell consumers it is replacing its calorie-based points system.
Starbucks trials new O2 location-based mobile marketing service
15 Oct 2010 | by Sarah Shearman
Starbucks and L'Oréal are to deliver highly targeted location-based ads via SMS and MMS to O2 customers, using its new mobile ad service.
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
Coca-Cola to launch cookery book through Harvey Nichols
20 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola is releasing a limited edition recipe book this week in partnership with Harvey Nichols and a selection of food personalities.
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
16 Sep 2010 | by Simon Kershaw
Sponsorship is a tricky business, is it not?
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