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DMA appoints Scott Logie as chairman

02 Dec 2010 | by Sara Kimberley

The Direct Marketing Association (DMA) has named Occam's strategy director Scott Logie as its newly elected chairman, replacing David Metcalfe.

Government seeks 'Fire kills' campaign support from B&Q and Homebase

02 Dec 2010 | by Daniel Farey-Jones

DIY retailers B&Q and Homebase are among brands set to be approached by the government to help deliver a fire prevention campaign.

Government looks to brands to fund £250m health scheme

01 Dec 2010 | by Gemma Charles

Brands will be called upon to help fund a £250m government scheme called The Great Swapathon, in a bid to encourage the nation to adopt healthier lifestyles.

Harry Potter helps BMW make 'cinema advertising history'

25 Nov 2010 | by Katherine Levy

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

APA SUMMIT: Wired journalist tips rise of real-time marketing

24 Nov 2010 | by John Reynolds

Real-world and real-time viral advertising campaigns will be two burgeoning platforms utilised by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large.

Digital Marketing Group profits drop 14%

23 Nov 2010 | by Daniel Farey-Jones

Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.

ITV lines up voting apps for highest-rated shows

23 Nov 2010 | by Ed Owen

ITV is weighing up plans to bring back mobile voting for its most popular programmes three years after abandoning the premium-rate SMS strategy following a series of phone-in scandals.

Diageo GB consolidates DM roster into TMW and RPM

16 Nov 2010 | by Sara Kimberley

Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM after a consolidation pitch.

Hiscox first to use location-based Wi-Fi ad platform

11 Nov 2010 | by Daniel Farey-Jones

Hiscox is using BT's Openzone login pages as a direct response online channel in locations near its outdoor ads.

Barclays retains Communisis for marketing and print services

11 Nov 2010 | by Daniel Farey-Jones

Barclays has renewed its relationship with Communisis for marketing services, print and print management after a competitive pitch.

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