Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
Click
to remove filters
DDB climbs to the top of the creative league after taking the account for Virgin Media.
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
The Top 40 DMSP agencies reported modest total growth in gross income of 3.7 per cent in their most recent filed accounts. Anecdotal evidence suggests that the majority of even this modest growth was achieved in the earlier part of 2008.