Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
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Londis owner appoints Burleigh as marketing director
22 Dec 2010 | by Ed Owen
Former Dixons marketing director Anna Burleigh has been appointed marketing director at Musgrave Retail Partners GB, owner of the Londis and Budgens brands.
Proximity lands £50m Lloyds TSB DM account
20 Dec 2010 | by Sara Kimberley
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
Heinz prepares New Year babyfood push
13 Dec 2010 | by John Reynolds
Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign.
RAC launches Christmas breakdown gift cards
13 Dec 2010 | by Alex Brownsell
Breakdown cover provider RAC has launched what it claims to be the UK's first "breakdown gift card", targeting consumers in the build-up to Christmas.
WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM Group.
AIS lands DMA Awards Grand Prix
09 Dec 2010 | by Sara Kimberley
Archibald Ingall Stretton (AIS) has scooped the Grand Prix at the 2010 DMA Awards for its O2 3D England rugby campaign.
Bottlegreen appoints digital agency
03 Dec 2010 | by Sarah Shearman
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.
DMA Young Spark Award goes to Jane Holmes
02 Dec 2010 | by Sara Kimberley
Refreshed Direct's Jane Holmes has beaten four other hopefuls to win the Direct Marketing Association's Young Spark new talent award.
We Buy Any Car to hire first agency
02 Dec 2010 | by Sara Kimberley
Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following the car-valuation company's decision to appoint an advertising agency.
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