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Survey reveals salary increases for marketers

29 Aug 2008 | by Staff

LONDON - A survey of marketing professionals has revealed wildly varying salaries for the same jobs.

Guide Dogs promotes Sponsor a Puppy scheme with DRTV drive

29 Aug 2008 | by Nikki Sandison

LONDON - The Guide Dogs for the Blind Association is releasing in a direct response TV campaign to promote its Sponsor a Puppy fundraising programme.

Ford DM campaign sets physical challenge

29 Aug 2008 | by Staff

LONDON - Brute force is required to experience Ford's new direct mail campaign, which promotes its Ranger vehicles.

Nick Lawson to run MediaCom Europe

29 Aug 2008 | by Anne Cassidy

Nick Lawson, MediaCom UK's chief executive, is set to be made the WPP agency's chief executive across Europe, the Middle East and Africa.

Catchpole & Friends closes for business

29 Aug 2008

Catchpole & Friends, the Harrison Troughton Wunderman direct marketing agency breakaway that launched in 2005, has folded after just three years in business.

New-Business Rankings: 29 August 2008

29 Aug 2008

NEW-BUSINESS RANKINGS 29 AUGUST 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds...

McCartney interview marks launch of Sainsbury's new-look title

28 Aug 2008 | by John Reynolds

LONDON - Sainsbury's is to launch its new-look customer magazine, Sainsbury's Magazine, with an interview featuring Sir Paul McCartney.

Opinion: Digital won't kill the direct mail industry

28 Aug 2008 | by Chris Evans

The credit crunch has got some marketers running scared, with many considering moving budgets towards digital to ease their concerns.

Equifax urges businesses to develop data breach response plan

28 Aug 2008 | by Nikki Sandison

LONDON - Credit information provider Equifax is advising firms to protect their customers from data breaches and to develop a response plan for when a breach does occur, before proposed legislation forces them to do so.

Thomson Local wins £47k damages from list broker after copyright breach

28 Aug 2008 | by Staff

LONDON - Thomson Local, the business directory publisher, has received an out of court settlement amounting to £47,500 from an unnamed list broker.

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