Innocent outlines 2009 marketing plans
17 Dec 2008 | by Joe Thomas
LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.
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Diageo pushes malt whisky in campaign by EHS Brann
23 Dec 2008 | by Jacquie Bowser
LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky lovers to send e-cards featuring Scottish distillery paintings to their friends.
Groupe Danone appoints Y&R Brands France as CRM partner
15 Dec 2008 | by Nikki Sandison
LONDON - Groupe Danone, the dairy products and mineral water company, has appointed Young & Rubicam Brands France as its partner in creating customer relationship management programmes, following a lengthy review process.
Twinings mounts direct campaign for holidays
10 Dec 2008 | by Gemma Charles
LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Twinings launches Christmas direct marketing campaign
08 Dec 2008 | by Hadassah Nymark
LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season in a bid to increase sales of tea, coffee and hot chocolate.
The World: Chicago - Euro RSCG picks up Kraft salad dressing task
05 Dec 2008
Kraft Foods has handed its interactive, direct and event marketing duties for its line of salad dressings to Euro RSCG.
Rapp scoops direct business for Malibu
04 Dec 2008 | by Matt Williams
LONDON - Pernod Ricard has appointed Rapp to handle the UK direct marketing account for its Malibu brand.
TMW produces Sainsbury's DM campaign
02 Dec 2008 | by Matt Williams
Tullo Marshall Warren is encouraging consumers to beat the credit crunch by starting their Christmas food shopping early, in a new DM campaign for Sainsbury's.
Holland & Barrett seeks agency to handle CRM account
27 Nov 2008 | by Matt Williams
LONDON - Holland & Barrett is on the look-out for an agency to handle its customer relationship marketing account as part of plans to launch a new loyalty programme.
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