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LONDON - Digital marketing agency Pancentric has created a 12 Days of Christmas campaign for pet insurance agency Petplan.
LONDON - Golley Slater has created a national emergency gas campaign, urging the public to phone a dedicated hotline if they smell gas, which will break on Christmas Day.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.
LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season in a bid to increase sales of tea, coffee and hot chocolate.
LONDON - Rapp has hired Colin Bradshaw from Royal Mail Marketing as the managing director of its data division.
LONDON - Sony has appointed SmartFocus to improve its customer relationship management across Europe by using the agency's SmartMarketer software.
LONDON - Electrolux has split its £4 million pan-European below-the-line business between LBi and Tequila\.
LONDON - A Muslim student texted the 118 118 joke service and was sent racist gags, including "What's the difference between ET and an Asian? ET got the message and went home".
LONDON - Royal Mail is sending out its first commercial Matter box, a unique direct marketing initiative containing free branded objects, to 30,000 UK households over the weekend.
