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IDM Data Summit programme announced

LONDON - The programme for the Institute of Direct Marketing's annual Data Summit has been announced, with a number of key areas of discussion on the agenda including the use of data for effective decision making.

Petplan launches 12 Days of Christmas campaign

LONDON - Digital marketing agency Pancentric has created a 12 Days of Christmas campaign for pet insurance agency Petplan.

Joshua G2 chief executive Mike Cornwell steps down

Mike Cornwell, the chief executive of Joshua G2, has left the agency after less than a year in charge.

Hugo Drayton stands down as Phorm chief executive

LONDON - The exodus of senior executives from controversial behavioural targeting technology firm Phorm is continuing as Hugo Drayton stands down as UK chief executive.

Ben Affleck and Rolling Stones lend talents to Congo appeal

LONDON - US star Ben Affleck has directed an appeal ad featuring a classic Rolling Stones song for the latest UNHCR campaign, which is aiming to raise $23m (£15.9m) to help thousands of displaced Congolese civilians.

Innocent outlines 2009 marketing plans

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.

Joshua G2 chief executive Mike Cornwell departs

LONDON - Mike Cornwell, chief executive of Joshua G2, is to leave the company to pursue new challenges.

Ogilvy launches recession website

LONDON - Ogilvy Group has launched a website to help marketers through the recession and offers advice on how best to cope.

Won Report ranks Proximity network top for DM

LONDON - The Won Report has named Proximity as the world's most awarded direct marketing network and Germany as the most awarded country.

Golley Slater to launch emergency gas ad on Christmas day

LONDON - Golley Slater has created a national emergency gas campaign, urging the public to phone a dedicated hotline if they smell gas, which will break on Christmas Day.


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