Click 
to remove filters
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Our annual contact centre league table ranks the top outsourced agencies by their turnover. It may not indicate which agencies are the best at customer service, but it certainly demonstrates which are the most successful.
LONDON - Campaign's record of the week's most successful new creative, media and DM ad agencies.
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.
NEW-BUSINESS RANKINGS: 1 AUGUST 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE ACCOUNTS...
Campaign's record of the week's most successful new creative, media and DM ad agencies.
Campaign's record of the most successful new creative, media and DM agencies, updated weekly.
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us