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Diageo pushes malt whisky in campaign by EHS Brann

23 Dec 2008 | by Jacquie Bowser

LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky lovers to send e-cards featuring Scottish distillery paintings to their friends.

WWF in fundraising drive with polar bear adoption scheme

22 Dec 2008 | by Staff

LONDON - WWF UK is promoting its latest fund-raising scheme with an online acquisition campaign created by Kitcatt Nohr Alexander Shaw.

Banks pitch to work on Royal Mail stake sell-off

19 Dec 2008 | by Jacquie Bowser

LONDON - Several investment banks, including Morgan Stanley and Credit Suisse, are believed to have pitched to advise the Government on the partial privatisation of the Royal Mail.

CACI launches individual-level green classification data

19 Dec 2008 | by Jacquie Bowser

LONDON - Market information analyst CACI has launched the first individual-level classification based on green attitudes and behaviour.

Nectar tycoon launches campaign against Coutts

19 Dec 2008 | by Jacquie Bowser

LONDON - Sir Keith Mills, the tycoon behind Nectar loyalty cards, has launched a campaign against Coutts, the private banking arm of the Royal Bank of Scotland, after it allegedly advised him to remain invested in savings bonds issued by AIG.

WWF revisits DRTV with adopt a polar bear campaign

19 Dec 2008 | by Dan Leahul

LONDON - WWF-UK is re-introducing itself to DRTV after a three-year hiatus, with a campaign promoting its adopt a polar bear scheme.

Air ambulance uses mobile to attract donations

19 Dec 2008 | by Sarah Johnson

LONDON - London's Air Ambulance has introduced a text-to-donate scheme to increase donations.

Apple's iPhone drives WiFi growth

18 Dec 2008 | by Dan Leahul

LONDON - Apple's iPhone is boosting UK WiFi usage with more than half of its ad impressions coming in over WiFi instead of its G3 mobile operator network, according to research.

Cello Group executive chairman Steeds passes away

18 Dec 2008 | by Jacquie Bowser

LONDON - Cello Group executive chairman Kevin Steeds has passed away after a four-month fight with cancer.

IDM Data Summit programme announced

18 Dec 2008 | by Dan Leahul

LONDON - The programme for the Institute of Direct Marketing's annual Data Summit has been announced, with a number of key areas of discussion on the agenda including the use of data for effective decision making.

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