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Media Week Essay - Direct Marketing

09 Dec 2008 | by Antony Miller

LONDON - Royal Mail is a major force in direct mail innovation and has developed a product portfolio over the past 18 months that offers advertisers personalised, physically engaging mail concepts.

Insiders' Guide - Mindshare Direct

18 Nov 2008 | by Media Week

- Number of people in your team?

Halliwell quits Carat Direct

11 Nov 2008 | by Arif Durrani

Andy Halliwell, board director of Carat with particular responsibility for Carat Direct, is set to leave the agency at the end of the year to become director and general manager at direct marketing specialist The Leaflet Company.

Carat wins Nationwide's £5m account for insurance work

14 Oct 2008 | by Arif Durrani

LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning and buying account for its new insurance business, set to launch in conjunction with Liverpool Victoria (LV=) in December.

Media 121 Club gathers pace

10 Oct 2008 | by Staff

LONDON - The planning for the next Media 121 Club, the new networking event put together by Haymarket Brand Media and Miroma Group, is well underway and the site is open for new registrations.

Auto Trader to give agencies detailed online user data

07 Oct 2008 | by Milly Glaister

LONDON - Trader Media Group, the owner of car sales magazine Auto Trader, will be the first media owner to publish an enhanced ABCe certificate for its website, Autotrader.co.uk, which will provide agencies with new data such as users' country of residency.

Standard offers charity version of Eros Card

01 Oct 2008 | by Media Week staff

LONDON - The Evening Standard is launching a new charity version of its customer loyalty Eros Card that enables readers to donate savings they make on the paper's cover price to their chosen charity.

Handscomb to join National Letterbox

23 Sep 2008 | by Media Week

LONDON - Dan Handscomb, ad director at IPC Innovator, the publisher's insert and print-technology sales arm, is leaving the company to join Media Force-owned National Letterbox Marketing.

Nuts TV links with MiCard for interactive loyalty card offer

16 Sep 2008 | by Ben Bold

LONDON - Turner Broadcasting is launching an interactive loyalty card enabling Nuts TV viewers with a Sky set-top box to accrue and redeem points against third-party offers and take part in viewer competitions.

Ink wins contract to publish Virgin Trains' Hotline

08 Sep 2008 | by John Reynolds

LONDON - Rail operator Virgin Trains has appointed customer publishing company Ink to produce its relaunched magazine Hotline, snatching the title from rival River Publishing.

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