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Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.

Twinings mounts direct campaign for holidays

10 Dec 2008 | by Gemma Charles

LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.

RSPCA viral highlights pet obesity

10 Dec 2008 | by Becky Wilkerson

LONDON - The RSPCA has teamed up with YouTube animator Simon Torfield, famed for his 'Simon's Cat' films, to boost awareness of pet obesity.

School Food site in UN charity tie

09 Dec 2008 | by Fiona Ramsay

LONDON - The School Food Trust charity is launching an online campaign to promote its Really Good School Dinner week and raise money for the UN World Food Programme.

HMV to roll out reward card

09 Dec 2008 | by Miranda Fitzgerald

LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a purehmv reward card offering consumers 'money-can't-buy' products and experiences.

Digital & Direct: Direct choice - Rapha

09 Dec 2008 | by Neil Francis, Creative partner, Stephens Francis Whitson

Right up front, I should confess I am a sucker for this cycling clothing brand when finances allow.

Digital & Direct brief: John Lewis builds on campaign

09 Dec 2008

John Lewis is building on its above-the-line Christmas shopping campaign, created by Lowe, with a direct push comprising direct mail, door-drop and email activity. The drive, through Kitcatt Nohr Alexander Shaw, targets prospects and existing customers.

Digital & Direct brief: Volkswagen launches direct mail campaign

09 Dec 2008

Volkswagen has launched a direct mail campaign through Proximity London for the Golf VI, which goes on sale in January. The work uses the strapline 'Sometimes the only one you have to beat is yourself.'

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

Philips reviews UK agency arrangements

08 Dec 2008 | by Fiona Ramsay

LONDON - Electricals firm Philips is reviewing its UK agency arrangements following the merger of its Domestic Appliances & Personal Care and Consumer Electronics businesses early this year.

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