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LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky lovers to send e-cards featuring Scottish distillery paintings to their friends.
The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...
LONDON - WWF UK is promoting its latest fund-raising scheme with an online acquisition campaign created by Kitcatt Nohr Alexander Shaw.
LONDON - Several investment banks, including Morgan Stanley and Credit Suisse, are believed to have pitched to advise the Government on the partial privatisation of the Royal Mail.
LONDON - Market information analyst CACI has launched the first individual-level classification based on green attitudes and behaviour.
LONDON - Sir Keith Mills, the tycoon behind Nectar loyalty cards, has launched a campaign against Coutts, the private banking arm of the Royal Bank of Scotland, after it allegedly advised him to remain invested in savings bonds issued by AIG.
LONDON - WWF-UK is re-introducing itself to DRTV after a three-year hiatus, with a campaign promoting its adopt a polar bear scheme.
LONDON - London's Air Ambulance has introduced a text-to-donate scheme to increase donations.
LONDON - Apple's iPhone is boosting UK WiFi usage with more than half of its ad impressions coming in over WiFi instead of its G3 mobile operator network, according to research.
LONDON - Cello Group executive chairman Kevin Steeds has passed away after a four-month fight with cancer.
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