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Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.

Honda hands power business to Inferno

25 Sep 2007 | by Ed Kemp

LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

DatingDirect unveils National Dating Day promotion

24 Sep 2007 | by Nikki Sandison

LONDON - Online dating service DatingDirect.com has set up a transparent cube installation under the clock at Waterloo station, filled with single people including celebrities Bianca Gascoigne and Jeff Brazier, to promote its National Dating Day.

Kia launches global DM review

20 Sep 2007 | by Kate Nettleton

LONDON - Kia has kicked off a review of its global direct marketing account.

Student loyalty card attracts 10 partners

07 Sep 2007 | by Charlie McCathie

LONDON - Cocktail Marketing has assembled 10 brand partnerships, including Play.com and National Express, for student bar chain Varsity's loyalty scheme.

Virgin Games appoints Silverpop to develop email CRM

07 Sep 2007 | by Nikki Sandison

LONDON - Virgin Games has appointed email marketing firm Silverpop to develop an email CRM programme for customers of its online gaming site, www.virgingames.com.

Crowne Plaza turns to events marketing

06 Sep 2007 | by Nikki Sandison

LONDON - Crowne Plaza, part of the InterContinental Hotels Group, is launching a 'think tank' campaign involving events across Europe targeting business travellers.

Daily Draw data firm PDV rebrands games sites

04 Sep 2007 | by Charlie McCathie

LONDON - PDV, the online data rental company, is rebranding its free-to-play games websites under the name Fair Exchange

LMG to use Unica's marketing software

04 Sep 2007 | by Jacquie Bowser

LONDON - Loyalty Management Group, the customer loyalty programme provider, has signed a deal with the Unica Corporation to use its marketing software for the Nectar Loyalty Scheme.

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