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Royal Mail offers digital mailers through Sony partnership

30 Apr 2007 | by Daniel Farey-Jones

LONDON - Royal Mail and Sony have established a partnership offering advertisers the ability to post personalised CD-rom brochures to prospective clients and track their responses.

JML buys two TV shopping channels on Sky

30 Apr 2007 | by Jacquie Bowser

LONDON - Household goods retailer JML has bought two Sky EPG positions, channels 631 and 632, enhancing its place in the section of the Sky platform.

Help The Aged to target grey pound with financial services arm

30 Apr 2007 | by Alex Donohue

LONDON - Help The Aged, the charity for the elderly, has unveiled plans to set up a financial services division with insurance firm Liverpool Victoria offering insurance products and services.

Customer publishing body launches design awards

27 Apr 2007 | by Daniel Farey-Jones

LONDON - The customer publishing industry body Association of Publishing Agencies has launched a design awards programme to supplement its established annual awards.

Joost bags blue-chip advertisers for launch of service

27 Apr 2007 | by Joanne Payne

LONDON - Internet TV service Joost has lined up several major advertisers for its launch, including Microsoft, Sony and Unilever.

RMG business director defects to Claydon Heeley

27 Apr 2007 | by Charlie McCathie

LONDON - Claydon Heeley has appointed telecoms specialist Xavier Rees, previously business director at RMG, as deputy managing director and account director for mobile client 3.

New-Business Rankings: 27 April 2007

27 Apr 2007

Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE AGENCIES 1...

Hotline: Cantor Index seeks DM agency

27 Apr 2007

Cantor Index, the spread betting company, is seeking an agency to handle its DM arrangements. The marketing manager, Stephen Mault, is talking to several un-named agencies before drawing up a shortlist.

Innocent scraps Fruitstock for welly wanging

26 Apr 2007 | by Charlie McCathie

LONDON - Innocent will stage a series of village fetes this summer to promote its pure fruit smoothies, in place of its annual Fruitstock music festival.

Virgin Mobile opts for SPSS software to drive customer loyalty

26 Apr 2007 | by Charlie McCathie

LONDON - Virgin Mobile has chosen predictive analytics software from SPSS to power its marketing campaigns, in the hope of increasing revenue from its current customers.

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