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Geronimo launches direct and digital work for Seat’s Leon Cupra

28 Feb 2007 | by Charlie Mccathie

LONDON - Geronimo, the communications agency, has unveiled a below-the-line digital campaign to support Seat's latest high-performance car, the Leon Cupra.

Honda rolls out video driven digital magazine

28 Feb 2007 | by Charlie McCathie

LONDON - Honda is to produce a digital version of its customer magazine Dream, which will be sent directly to inboxes.

Publicis profits rise 15% with record operating margin

28 Feb 2007 | by Daniel Farey-Jones

LONDON - Publicis' annual profits surged by 15% in 2006 to €443m (£299m) as the holding company achieved organic revenue growth of 5.6% and a record operating margin of 16.3%.

Help the Aged in case-study DVD

28 Feb 2007

Help the Aged has hired WWAV Rapp Collins to handle an innovative direct marketing drive to highlight abuse of the elderly.

Direct: O2 develops bill analysis service

28 Feb 2007

O2 is launching a bill analyser tool that enables its customers to break down their mobile phone spend by call category.

Direct: Hotel chain eyes holiday bookings

28 Feb 2007

Macdonald Hotels has hired Wand Agency to handle its direct marketing as it seeks to increase sales during key holiday seasons.

Direct choice: Hellmann's

28 Feb 2007 | by Sean Kinmont, Creative partner, 23red

If you received this in the post, would you open it? Yes, you would.

Direct brief: OFT sends out fake prize-scam mailings

28 Feb 2007

The Office of Fair Trading is sending out fake prize-scam mailings to raise consumer awareness of the issue. It estimates that more than 500,000 consumers fall victim to the scams every year.

Direct brief: Travelodge launches campaign through Responsys

28 Feb 2007

Travelodge is launching an eCRM campaign through Responsys to encourage customers to stay at its hotels more frequently.

Direct brief: RIAS appoints Watson Phillips Norman to account

28 Feb 2007

RIAS, an over-50s specialist insurer, has appointed Watson Phillips Norman to its £4m direct-response account. The agency won the work following a four-way pitch handled by the AAR. It will develop strategy for all customer acquisition, customer communications and brand development work.

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