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LONDON - Horlicks is set to launch a major nationwide sampling campaign through Billington Cartmell for a new low-calorie variant of the drink, Horlicks Extra Light.
LONDON - The European Commission could force the automotive sector to introduce CO2 health warnings on all advertising and marketing communications, which would occupy 20% of the total space in all mailings and literature.
LONDON - WDMP has appointed James Fenner as head of planning to work across its entire client portfolio, including Carphone Warehouse, Thomson Holidays and Habitat.
Discovery Foods has appointed Doner Cardwell Hawkins (DCH) to promote its range of North and South American cooking sauces, meal kits and condiments.
Colman's, the mustard and condiments brand, is supporting the relaunch of its Recipe Mixes with its first foray into direct marketing.
The National Autistic Society (NAS) is launching a campaign to support its revamped brand identity.
Surely the Smart Fortwo is an easy sell?
Lovefilm.com, the online DVD rental firm, has teamed up with the Yummy Food Company to offer consumers a free 30-day trial of its film service for every sandwich bought at Superdrug or Pace Garages. The push, through Cocktail Marketing, will run for two months from 1 November.
Sainsbury's is promoting its Taste the Difference range through a campaign through Tullo Marshall Warren. The Tasting Notes booklet includes six money-off coupons.
Renault is launching a multimedia campaign to support the launch of the new Renault Laguna hatchback. The activity, which encompasses press, direct and online work, has been created by Publicis Dialog.
