Haven debuts video email campaign to increase bookings
10 Dec 2007 | by Alex Donohue
LONDON - Haven has launched a video-in-email campaign, devised by behavioural marketing company RedEye to drive holiday bookings via its website.
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Rocco Forte targets regular visitors with email campaign
13 Dec 2007 | by Alex Donohue
LONDON - Luxury hotel chain Rocco Forte Collection is running a Stephen Francis Whitson-devised email and mailing CRM campaign, encouraging previous customers to visit the chain's five-star luxury hotels again.
The Week: DM Reviews - First Choice picks WDMP
07 Dec 2007
First Choice has appointed WDMP to its direct marketing account after a pitch against an undisclosed agency. WDMP, which will now work on a campaign to increase bookings in the run-up to Christmas and the New Year, already worked for Thomson, which merged with First Choice via its parent company TUI...
Killer appointed to create Odyssey customer mag
05 Dec 2007 | by Jacquie Bowser
LONDON - Noble Caledonia, the small ship cruise travel company, has appointed Brighton-based advertising agency Killer Creative to publish its customer magazine The Odyssey.
Direct: First Choice assigns direct task to WDMP
05 Dec 2007 | by Claire Billings
First Choice Holidays has appointed WDMP to handle its direct marketing.
Direct brief: Network Rail encourages commuters to shop at stations
05 Dec 2007
Network Rail is encouraging commuters to shop at stations. The campaign, by Communique 360, will run on posters and train panels and in thelondonpaper.
Direct brief: Qantas Holidays names agency
05 Dec 2007
Qantas Holidays has appointed Cocktail Marketing as its partnership marketing agency. It will develop promotional tie-ups to relevant brands.
First Choice assigns direct task to WDMP
04 Dec 2007 | by Claire Billings
LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing.
Direct brief: London Midland launches with regional campaign
28 Nov 2007
London Midland, the West Midlands rail franchise, has launched with a regional campaign through WDMP aimed at commuters, businesses and leisure travellers.
Direct brief: Loyd Grossman backed by experimental campaign
28 Nov 2007
Loyd Grossman, the Premier Foods brand, is being backed by an experiential campaign. Created by Iris, it will target commuters in railway station concourses with goodie bags and sampling activity.
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