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Pub operator Barracuda extends relationship with Cocktail

14 Dec 2007 | by Alex Donohue

LONDON - Barracuda Group, owners of the Smith & Jones, Varsity and Barracuda pub and bar chains, has appointed Cocktail Marketing to create a customer loyalty scheme across its three largest outlets.

Campaign Annual 2007: Advertiser of the Year - Heinz

14 Dec 2007

Emphasising the quality of its ingredients in its advertising and forging a visibly strong partnership with McCann Erickson helped revitalise Heinz.

Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

14 Dec 2007

A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation's imagination and sent sales of Dairy Milk skywards.

Engine buys brand consultancy Liquid Communications

12 Dec 2007 | by Staff

LONDON - The Engine Group, the privately-owned marketing services group, is acquiring the brand activation specialist Liquid Communications, which it will merge with Woo.

Direct: Milk body calls pitch for organic activity

12 Dec 2007 | by Ed Kemp

The Milk Development Council (MDC) is searching for a marketing agency to promote the benefits of organic milk to consumers.

Direct brief: Waitrose promotes festive food offering

12 Dec 2007

Waitrose is promoting its festive food offering through a direct mail campaign by Kitcatt Nohr Alexander Shaw. The activity offers money-off vouchers to tempt recipients into stores.

Milk body calls pitch for organic activity

11 Dec 2007 | by Ed Kemp

LONDON - The Milk Development Council (MDC) is searching for a marketing agency to promote the benefits of organic milk to consumers.

Glenfiddich searches for shop to handle £2m DM brief

07 Dec 2007 | by Kate Nettleton

Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.

TMW takes Grand Prix at 2007 DMA Awards

05 Dec 2007 | by Daniel Farey-Jones

LONDON - Tullo Marshall Warren has won the Grand Prix at the 2007 DMA Awards with its birthday-linked email marketing campaign for Guinness.

Sainsbury's adds two to customer titles range

05 Dec 2007 | by Alex Donohue

LONDON - Sainsbury's is launching two Seven Squared-produced customer magazines covering its drinks and finance products.

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