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Timberland UK launches online customer reviews website

LONDON - Outdoor clothing brand Timberland has launched an interactive ratings and reviews website as part of its aim to drive sales and encourage customer loyalty.

Sainsbury's adds two to customer titles range

LONDON - Sainsbury's is launching two Seven Squared-produced customer magazines covering its drinks and finance products.

Database classifies every adult's fashion tastes

LONDON - Experian claims it can take information from its consumer databases and marry clothing purchasing habits tracked by a massive TNS consumer panel to classify every adult in the UK according to his or her attitudes and behaviour toward fashion and clothes shopping.

Gap warns consumers over hoax email vouchers

LONDON - Clothing retailer Gap has warned consumers about an email voucher hoax, offering recipients 60% off items in the run up to its busiest time of the year.

Direct choice: Hi-Tec

This is an intriguing piece constructed from tactile, coarse brown cardboard - the sort we used to get when we were children.

Direct brief: Sock Shop and Dogs Trust join forces

Sock Shop has joined forces with Dogs Trust to produce a range of charity socks for Christmas. The socks will feature the charity's logo and 'A Dog is for Life' slogan. The retailer will donate 75p to the charity for every £3 pair sold.

Direct brief: England Rugby promotes leisurewear with catalogue

England Rugby is promoting its latest leisurewear range with a catalogue created by Loewy. It will be mailed to 55,000 customers, with a further 120,000 targeted through a digital version.

Direct mail data not clean enough yet

LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.

Nielsen reports 10% drop in direct mail volumes

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

Tesco plans shake-up of digital strategy

LONDON - Tesco is planning a major overhaul of its online strategy with speculation suggesting that Steve Robinson, chief executive of its non-grocery business Tesco Direct, is to leave the company.

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