Bentley reviews global strategy
04 Dec 2007 | by Claire Billings
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position in the luxury car market.
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Carphone Warehouse appoints Blueberry Wave for data analysis
13 Dec 2007 | by Nikki Sandison
LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.
Corgi asks Kadence to track carbon monoxide success
30 Nov 2007 | by Alex Donohue
LONDON - Corgi, the UK gas safety enforcement body, has asked its research agency Kadence to provide brand tracking data for its recently launched carbon monoxide awareness campaign.
Car marques in customer push
27 Nov 2007 | by Ed Kemp
LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.
Network Rail appoints Communique 360 for retail drive
19 Nov 2007 | by Alex Donohue
LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.
Ikea launches green initiative with Woodland Trust
16 Nov 2007 | by Joe Gill
LONDON - Ikea, the home furnishings retail store famed for its pine furniture, has teamed up with the Woodland Trust to plant a square foot of forest in the UK every time a customer uses its store card.
Direct brief: Kimberly-Clark runs on-pack promotion
07 Nov 2007
Kimberly-Clark is running an on-pack promotion across toilet-paper brands Kleenex Ultra Soft and Andrex Quilts. Codes inside the promotional packs can be entered online for the chance to win weekend breaks.
Royal Mail appoints Higson as MD of letters
05 Nov 2007 | by Alex Donohue
LONDON - Royal Mail has appointed Mark Higson, the former divisional chief executive officer and group operations director at building materials company BPB, as the managing director of its letters business.
Call centre staff retention levels still falling
02 Nov 2007 | by Alex Donohue
LONDON - Staff retention levels at UK customer contact centres have dropped for the fifth consecutive year, with two-thirds of call centres admitting staff recruitment problems, according to a new report.
Billington Cartmell develops campaign for Ramsay autobiography
01 Nov 2007 | by Emma Bailey
LONDON - Billington Cartmell has developed a promotional drive for Gordon Ramsay's second autobiographical book, 'Playing with Fire'.
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