Mission Marketing Group acquires RLA in £9.5m deal
19 Dec 2007 | by Alex Donohue
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
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Getting the best from budgets in belt-tightening 2008
21 Dec 2007
If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail.
Three tips for a Happy Christmas email campaign
17 Dec 2007 | by Simone Barratt
Christmas is just around the corner and many ISPs are ramping up their anti-spam programmes to make sure that consumers inboxes are filled with only the messages they want to receive this festive season, writes Simone Barratt, managing director of eDialog.
TMN to acquire Internet Business Group for £9.8m
14 Dec 2007 | by Nikki Sandison
LONDON - Online direct marketing group TMN has agreed to acquire online advertising and media group Internet Business Group for £9.8m.
Email delivery rates in sharp fall
13 Dec 2007 | by Alex Donohue
LONDON - Email delivery rates slid significantly between the first and second quarters, accentuating their recent downward trend, according to a new report by the Direct Marketing Association's Email Marketing Council.
DLG hires Craft as client services director
13 Dec 2007 | by Jacquie Bowser
LONDON - Consumer data provider DLG has appointed Dave Craft, managing director of EHS Brann Discovery, as client services director, in one of three senior management hires at the company.
EuroDirect partners with MapInfo for consumer classification
13 Dec 2007 | by Nikki Sandison
LONDON - EuroDirect has selected Pitney Bowes MapInfo, a global provider of location intelligence, as its global partner for distribution of its Cameo consumer classification systems.
Nectar relaunches business scheme
12 Dec 2007 | by Jacquie Bowser
LONDON - Nectar Business has relaunched with a revised loyalty programme for UK businesses and a redesigned website that includes a larger choice of rewards.
Search firm offers clients competitor-monitoring service
12 Dec 2007 | by Alex Donohue
LONDON - Pay-per-click consultancy Top Position is establishing a research team which will help its search engine optimisation work for clients by monitoring their rivals' search strategies.
TNS increases stake in LatinPanel Holdings
07 Dec 2007 | by Alex Donohue
LONDON - Taylor Nelson Sofres is to increase its stake in LatinPanel Holdings, the South American-based consumer panel company, from a third to 100%.
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