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Marketing League Table: Direct marketing leagues

19 Dec 2007

Direct mail is unlikely to shed its 'junk' tag anytime soon. The fact that 21% of mailings are immediately discarded, unopened, by the recipient illustrates that the industry must clean up its act. However, as more agencies look to alternative channels, principally digital, to communicate effectively...

10 best advertising agencies to work for

14 Dec 2007

Taken from the Campaign Annual 2007.

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...

Direct marketing: Direct marketing leagues

28 Mar 2007

Mailings are under pressure, but opportunities in digital and data are buoying the direct industry. Amanda Nottage and David Tiltman report.

Direct marketing league tables detect shift to digital

27 Mar 2007 | by Staff

LONDON - In the past 12 months there has been an acceleration in the shift in focus by direct marketing agencies from mail to digital work, according to Marketing's exclusive league table of direct marketing agencies.

Campaign Top 300 Agencies 2006

30 Jan 2007

Campaign s Top 300 Agencies report ranks the country s biggest agencies according to the combined adspend (billings) of their clients, as measured by Nielsen.

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