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Mission Marketing Group acquires RLA in £9.5m deal

LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.

Electoral Roll opt-out hits 40%

LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.

Barclays splits marketing role in two

LONDON - Barclays has split the lead marketing role formerly held by Jim Hytner in two, appointing Dave Jeppeson as UK retail marketing director and Richard French as commercial marketing director.

Gyro International acquires healthcare PR agency

LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm hsdcommunications for an undisclosed sum.

The Marketing Effect wins ethnic volunteering brief

LONDON - Charity communications company Media Trust is running a national marketing campaign, created by The Marketing Effect, to recruit charity volunteers from ethnic minority communities.

Government to review Royal Mail's core business

LONDON - The government is to begin a review of Royal Mail's core services, to improve its efficiency and competitiveness against non-public sector rivals.

Norwich Union Life fined £1.26m after identity fraud

LONDON - The Financial Services Authority has fined Norwich Union Life £1.26m for not having effective controls in place to protect clients' confidential information, after customers fell victim to a £3.3m identity fraud.

Dogs Trust launches Christmas mailing campaign

LONDON - Dogs Trust, the canine welfare charity, is running a Christmas direct mailing campaign, created by 141 Worldwide/London, to help raise funds for injured and abused dogs in need of medical treatment.

Pub operator Barracuda extends relationship with Cocktail

LONDON - Barracuda Group, owners of the Smith & Jones, Varsity and Barracuda pub and bar chains, has appointed Cocktail Marketing to create a customer loyalty scheme across its three largest outlets.

TMN to acquire Internet Business Group for £9.8m

LONDON - Online direct marketing group TMN has agreed to acquire online advertising and media group Internet Business Group for £9.8m.

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