MySpace harnesses data mining to boost revenues
21 Sep 2007 | by Danuta Kean
LONDON - MySpace, the Rupert Murdoch-owned social networking giant, is to use sophisticated data-mining software to tailor advertising to its 110 million users.
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LONDON - Direct retailer Littlewoods has moved its estimated £7m search spend to Syzygy-owned digital media agency Unique Digital.
LONDON - MySpace, the Rupert Murdoch-owned social networking giant, is to use sophisticated data-mining software to tailor advertising to its 110 million users.
LONDON - The Evening Standard is planning to launch a contactless loyalty card scheme to help stave off competition from the London freesheets.
LONDON - The education department has reappointed John Brown as its contract publisher following a pitch against a number of undisclosed agencies.
LONDON - Broadcasting giant Sky has handed its search account, thought to be worth up to £10m, to Unique and Diffiniti following a lengthy pitch process.
LONDON - The drive to regulate the UK's search marketing industry is under way with the publication of the first set of best practice guidelines for the sector.
LONDON - Equi=Media Group has won the £1.6m media planning and buying account for investment property company Imagine Homes, in a competitive pitch against Tri-Direct and All Response Media.
LONDON - Publicis Blueprint, the UK's sixth-largest customer magazine publisher, has appointed joint managing directors in a restructure prompted by the departure of two senior commercial staff.