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Littlewoods moves to Unique Digital

16 Oct 2007 | by Andrew McCormick

LONDON - Direct retailer Littlewoods has moved its estimated £7m search spend to Syzygy-owned digital media agency Unique Digital.

MySpace harnesses data mining to boost revenues

21 Sep 2007 | by Danuta Kean

LONDON - MySpace, the Rupert Murdoch-owned social networking giant, is to use sophisticated data-mining software to tailor advertising to its 110 million users.

Standard poised to offer loyalty card

18 Sep 2007 | by Kate Gibbs

LONDON - The Evening Standard is planning to launch a contactless loyalty card scheme to help stave off competition from the London freesheets.

John Brown reappointed as publisher of education titles

28 Aug 2007 | by Ben Bold

LONDON - The education department has reappointed John Brown as its contract publisher following a pitch against a number of undisclosed agencies.

Sky hands multi-million pound search account to Unique and Diffiniti

22 Aug 2007 | by Andrew McCormick

LONDON - Broadcasting giant Sky has handed its search account, thought to be worth up to £10m, to Unique and Diffiniti following a lengthy pitch process.

UK's first search code of conduct published

15 Aug 2007 | by Andrew McCormick

LONDON - The drive to regulate the UK's search marketing industry is under way with the publication of the first set of best practice guidelines for the sector.

Equi=Media wins Imagine Homes account

06 Mar 2007 | by Staff

LONDON - Equi=Media Group has won the £1.6m media planning and buying account for investment property company Imagine Homes, in a competitive pitch against Tri-Direct and All Response Media.

Publicis Blueprint appoints joint managing directors

24 Jan 2007 | by by Robin Parker

LONDON - Publicis Blueprint, the UK's sixth-largest customer magazine publisher, has appointed joint managing directors in a restructure prompted by the departure of two senior commercial staff.

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