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Getting the best from budgets in belt-tightening 2008

If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent on campaigns is made to count, writes Antony Miller, head of media development at Royal Mail.

Mission Marketing Group acquires RLA in £9.5m deal

LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.

Barclays splits marketing role in two

LONDON - Barclays has split the lead marketing role formerly held by Jim Hytner in two, appointing Dave Jeppeson as UK retail marketing director and Richard French as commercial marketing director.

Gyro International acquires healthcare PR agency

LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm hsdcommunications for an undisclosed sum.

The Marketing Effect wins ethnic volunteering brief

LONDON - Charity communications company Media Trust is running a national marketing campaign, created by The Marketing Effect, to recruit charity volunteers from ethnic minority communities.

Government to review Royal Mail's core business

LONDON - The government is to begin a review of Royal Mail's core services, to improve its efficiency and competitiveness against non-public sector rivals.

Norwich Union Life fined £1.26m after identity fraud

LONDON - The Financial Services Authority has fined Norwich Union Life £1.26m for not having effective controls in place to protect clients' confidential information, after customers fell victim to a £3.3m identity fraud.

Three tips for a Happy Christmas email campaign

Christmas is just around the corner and many ISPs are ramping up their anti-spam programmes to make sure that consumers inboxes are filled with only the messages they want to receive this festive season, writes Simone Barratt, managing director of eDialog.

Dogs Trust launches Christmas mailing campaign

LONDON - Dogs Trust, the canine welfare charity, is running a Christmas direct mailing campaign, created by 141 Worldwide/London, to help raise funds for injured and abused dogs in need of medical treatment.

Pub operator Barracuda extends relationship with Cocktail

LONDON - Barracuda Group, owners of the Smith & Jones, Varsity and Barracuda pub and bar chains, has appointed Cocktail Marketing to create a customer loyalty scheme across its three largest outlets.

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