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LONDON – Royal Mail is launching a new promotion in support of the customer publishing industry by offering a 15% discount on customer magazine mailing costs.
A study by Royal Mail and Dunnhumby provides evidence that FMCG brands should follow supermarkets in exploiting the direct mail channel, writes Richard Roche, head of Media Markets at the Royal Mail.
LONDON - The former Joshua creative directors Brian Storey and Xanthos Christodolou have launched a start-up called Wand.
LONDON – Harrison Troughton Wunderman has appointed EHS Brann's business planning director, David Reed, as its head of planning.
LONDON - The Usability Company and WebAbacus have unveiled the name for their merged company as Foviance and launched what is being called Europe's first experience management service.
The former Joshua creative directors Brian Storey and Xanthos Christodolou have launched a start-up called Wand.
LONDON - Engage Mutual Assurance has revamped its data operations following work by SmartFocus and using Acxiom data.
LONDON - Acxiom is to offer a trip to its corporate headquarters in Little Rock, Arkansas, to the top student from the latest intake of the Institute of Direct Marketing's diploma in direct and interactive marketing.
LONDON - Lord de Chanson has appointed Lloyd James List & Media Management to handle its millionaires database, which features the private addresses of the UK's richest men and women with a personal wealth exceeding £3m.
LONDON - Sports retailer JJB Sports has appointed Manchester-based Zendor to launch and provide end-to-end fulfilment for its new online shopping website, including call centre and data management.
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