29 Jul 2005
| by by Julia Pearlman
LONDON – Scottish Courage has launched its largest on-trade consumer campaign promoting five of its leading brands to pub-goers in London and the Midlands to help drive sales in new target areas over the summer.
29 Jul 2005
| by by Julia Pearlman
LONDON - In the last two weeks, more than 25,000 customers a day have signed up to BT Privacy following its launch of the free service, backed by an advertising campaign featuring Jeremy Clarkson.
29 Jul 2005
| by by Claire Billings
LONDON – Unicef is searching for an agency to develop a global below-the-line campaign as part of a wider offensive that aims to raise $1bn to help children affected by Aids.
29 Jul 2005
| by by Claire Billings
LONDON - RHM Foods, the owner of brands including Hovis, Bisto and Mr Kipling, is looking to build a direct marketing agency roster.
29 Jul 2005
| by Claire Billings
RHM Foods, the owner of brands including Hovis, Bisto and Mr Kipling, is looking to build a direct marketing agency roster.
29 Jul 2005
| by Glen Mutel
The Telegraph Group has reaffirmed its faith in Clemmow Hornby Inge, handing Hall Moore CHI its £8.5 million direct marketing business and reappointing its sister agency Naked Inside to its media strategy account.
29 Jul 2005
GCap Media has produced the first audit of its SMS and e-mail databases through ABC Electronic. The data will provide advertisers with verified data on the size of audiences GCap can deliver through SMS and e-mail.
29 Jul 2005
CREATIVE - Kate Stanners, creative director, Saatchi & Saatchi
29 Jul 2005
Claydon Heeley Jones Mason has won the DM account for Good Energy, the supplier of renewable energy to UK homes and businesses. The first campaign will be an acquisition drive using the line: "Good Energy, good sense, good price ... good call."
28 Jul 2005
| by by Ben Bold
LONDON - Conduit is launching a database containing detailed information on the affluent over-50s market, which it claims will help charities boost responses to fundraising campaigns.