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Students let down by agencies given new chance to shine

30 Jun 2005 | by by Julia Pearlman

LONDON - Two-thirds of direct marketing creative students feel let down by their future employers, with 82% believing that creative directors would bypass their portfolios, according to research conducted by Eulogy!.

Ram Lists wins PDV online data rental task

30 Jun 2005 | by by Staff

LONDON - Ram Lists has been appointed by online data collection company PDV to offer data from its 600,000 strong, opt-in email address database for rental.

CACI updates data tool People UK to include lifestyle

30 Jun 2005 | by by Sam Matthews

LONDON - CACI is redeveloping its customer data tool People UK to include lifestyle information as well as family, wealth and life stage information.

TRG Strata appointed to manage lists for music store MVC

30 Jun 2005 | by by Julia Pearlman

LONDON - TRG Strata, the ReaD Group's list and insert management company, has been appointed by music store MVC to manage its lists, featuring individuals with good disposable incomes that are comfortable paying for products online.

Online entertainment site rapped for 'Fockers' email

30 Jun 2005 | by by Julia Pearlman

LONDON – An email advertising campaign by entertainment website Sendit.com has landed itself in trouble for using the word 'Fockers' in the subject line of the mail to promote the DVD release of 'Meet the Fockers'.

Merged coach travel operators invest in upgrading database

30 Jun 2005 | by by Daniel Farey-Jones

LONDON – EuroDirect has landed a database consolidation and building task following the merger of two travel operators earlier this year, bringing together the Wallace Arnold, Shearings, National Holidays and Caledonian Travel brands.

Honda promotes family range of models with charity-led event

30 Jun 2005 | by by Ben Bold

LONDON - Honda is launching a direct marketing campaign to attract visitors to its Honda Family Weekend, which supports the Yummy Mummy Appeal for children's cancer charity CLIC Sargent.

Direct News: Npower hands job to Joshua

29 Jun 2005 | by Ben Carter

Npower is boosting its direct marketing focus with the appointment of Joshua to its marketing services roster.

Direct News: 3 backs TV work with 'sampling'

29 Jun 2005

Mobile phone network 3 is to embark on a summer-long direct marketing drive to promote its brand strapline, 'We like to play'.

Direct choice: Mondrian Hotel

29 Jun 2005 | by Barry Woodcraft, Creative director, direct marketing, Beechwood

A wonderful thing happened to me a few months ago. An invitation to 'hang out' in Los Angeles arrived, along with the means to do it - a coat hanger that sums up perfectly everything that makes the Mondrian Hotel unforgettable.

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