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Steve Harrison to head direct jury at next year's Cannes festival

30 Nov 2005 | by by Jennifer Whitehead

LONDON - Steve Harrison, managing director and creative partner of Harrison Troughton Wunderman, has been named as president of the Cannes Lions Direct jury at next year's festival.

Foster's seeks agency for shift to direct

30 Nov 2005 | by by Ed Kemp

LONDON - Scottish Courage is seeking a direct marketing agency to handle its Foster's lager brand.

Government to mail out 'voting guide' for teens

30 Nov 2005 | by by David Tiltman

LONDON - The government is to take radical steps to raise political awareness among teenagers and from next year will send out a guide to voting to teenagers as they turn 18.

BHF takes healthy eating message to cities and schools

30 Nov 2005 | by by Daniel Farey-Jones

LONDON - The British Heart Foundation is using field marketing and educational packs to get its healthy eating message closer to children.

Top Gear uses mobile to reach potential subscribers

30 Nov 2005 | by by Daniel Farey-Jones

LONDON - Top Gear magazine is trawling for new subscribers via a mobile marketing initiative including a free DVD promotion.

News brief: Seat appoints Geronimo

30 Nov 2005

Seat has appointed Geronimo to handle its direct marketing. The agency was hired following a competitive pitch against incumbent FCBi London, WWAV Rapp Collins and Kitcatt Nohr Alexander Shaw. It will target younger drivers by focusing on the marque's 'sporty' appeal.

Direct News: Foster's seeks direct shop

30 Nov 2005 | by Ed Kemp

Scottish Courage is seeking a direct marketing agency to handle its Foster's lager brand.

Direct News: Saab backs 9-5 with direct drive

30 Nov 2005

Saab is preparing an integrated campaign to support the latest version of its 9-5 estate model.

Direct choice: NSPCC

30 Nov 2005 | by Jon Ingall, Managing partner, Archibald Ingall Stretton

I am a huge fan of the NSPCC and it has reaped the rewards of a genuinely single-minded vision, delivered through innovative, provocative campaigns.

Direct News brief: Macmillan Cancer Relief hires Cascaid

30 Nov 2005

Macmillan Cancer Relief has appointed Cascaid to conduct a detailed data analysis and research project.The results will help the charity update its newsletter and drive future direct fundraising programmes.

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