McCain readies loyalty push through Carlson
14 Dec 2005 | by by Ed Kemp
LONDON - McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing to handle the work.
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EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo
21 Dec 2005 | by by Jennifer Whitehead
LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign created by EHS Brann for Diageo.
Direct news: McCain readies loyalty push
14 Dec 2005 | by Ed Kemp
McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing to handle the work.
Direct news brief: Spam aims to broaden popularity
14 Dec 2005
Spam is aiming to broaden its popularity with a sampling campaign handled by i2i Face to Face Marketing. It will offer shoppers recipe leaflets, free samples and money-off coupons.
Direct News: Birds Eye mailer to focus on salt
07 Dec 2005
Unilever's Captain Birds Eye brand is to emphasise the nutritional value of its children's food in a targeted direct mail campaign.
Direct News brief: Pilgrims Choice runs door-drop campaign
07 Dec 2005
Pilgrims Choice, the cheese brand, is running a door-drop campaign through LinkDirect to distribute more than 1m leaflets near Tesco, Somerfield, Morrisons, Asda, Waitrose and Sainsbury's stores.
Pilgrims Choice appoints LinkDirect for door-drop task
06 Dec 2005 | by by Staff
LONDON - Cheese brand Pilgrims Choice has appointed LinkDirect to run a new door-drop marketing campaign, following its previous work on the launch of Pilgrims Choice Strong Farmhouse Cheddar.
Foster's seeks agency for shift to direct
30 Nov 2005 | by by Ed Kemp
LONDON - Scottish Courage is seeking a direct marketing agency to handle its Foster's lager brand.
Direct News: Foster's seeks direct shop
30 Nov 2005 | by Ed Kemp
Scottish Courage is seeking a direct marketing agency to handle its Foster's lager brand.
Glenfiddich praises itself with angel-themed mailing
23 Nov 2005 | by by Daniel Farey-Jones
LONDON – Partying angels show Glenfiddich drinkers why the whisky is superior to others in a relationship programme mailing created by Presky Maves.
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