ICO warning over fake data scam
02 Sep 2005
Fake data protection agencies have been threatening PR companies, demanding that they pay up to £135 to register under the Data Protection Act (DPA), said the Information Commissioner's Office (ICO).
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Evaluation: How PR could learn to improve its aim
19 Aug 2005
Direct marketing sets the gold standard for measurement of return on investment. So can PROs apply its methods to focus their own evaluation? Melanie May investigates.
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