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Preference Service cleans and updates database

31 Aug 2004 | by Staff,

LONDON - The Preference Service is refreshing its preference database of 3.5m households.

Manual helps direct marketers avoid legal pitfalls

31 Aug 2004 | by Staff,

LONDON – A manual on the Data Protection Act 1998 and privacy legislation has been launched to address some of the practical issues marketers face.

Caspian to handle London Diplomatic Association list

31 Aug 2004 | by Staff,

LONDON – Executive Gold Club has appointed Caspian List & Data Management to manage the list for the London Diplomatic Association.

Disputes prompt Troughton to exit HTW for new role

31 Aug 2004 | by Claire Billings,

LONDON - Martin Troughton, the Harrison Troughton Wunderman chief executive, is preparing to leave the agency he co-founded with Steve Harrison in 1998.

Nestle Purina updates World of Felix loyalty drive

31 Aug 2004 | by Staff,

LONDON - Geronimo has revamped the Felix loyalty scheme and will run a direct mail campaign to increase market share and recognition of Nestle Purina's cat food brand.

Skoda direct marketing emphasises individuality

31 Aug 2004 | by Claire Billings,

LONDON - Skoda promotes its individuality in a direct mail campaign for its new luxury model, the Superb.

COI hires Tri-Direct for Royal Marines direct task

31 Aug 2004 | by Jules Grant,

LONDON - COI Communications has appointed Tri-Direct to handle a direct response recruitment campaign for the Royal Marines following a three-way pitch.

Lick expands DM services with email operation

27 Aug 2004 | by Staff,

LONDON – Lick UK, the Yorkshire-based direct mail and point-of-sale distribution business, has launched an email solutions division called e-Lick.

Claydon Heeley picks up £1.5m DM Asthma UK work

27 Aug 2004 | by Jules Grant,

LONDON - Claydon Heeley Jones Mason has won the £1.5m direct marketing account for charity Asthma UK following a competitive pitch conducted through the AAR.

Text messages push Diesel movie to male film fans

27 Aug 2004 | by Jennifer Whitehead,

LONDON - New Vin Diesel film 'The Chronicles of Riddick', which launches in the UK on Friday, will be promoted by an integrated campaign including 100,000 mobile text messages featuring images of the film.

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